When I moved into the marketing realm, it was important to acknowledge the risks involved with operating in two worlds, or in the case of my clients, to reassure them that handing their business or students over to me did not put them at risk of brand contamination.
I have spent many years practicing with various social media forums, using myself as the guinea pig, and during that time, I have learned firsthand the shortcomings of anonymity and privacy on the internet, and the dangers of advancing a brand contrary to your environment.
Ultimately, as individuals we have to understand that everything we upload onto the web, any content we create, all communication via text messaging, and each and every comment we post using online forums, has a life span that can far exceed our expectations, intent, and even our own life expectancy. Furthermore, the context of these items can morph and change, as they are propelled in directions alternate to their place of origin.
In this technological age, we must remember that no sooner does someone invent a new online platform, or create a means to connect with people around the world, then somebody else imagines a way to hack it, steal it, reproduce it, or forensically tear it apart.
In order to be successful in my chosen fields, it has been necessary to respect my client’s core values, and operate within in varied environments, all the while remaining detached from my own agendas AND portraying myself as one of them (which clearly I am not)